DEMA Orlando attendees can discover the benefits of dive vacations in the Florida Keys & Key West by meeting with area representatives at the Keys pavilion (booths 1166-1175).

Amy Slate's Amoray Dive Resort in Key Largo is offering a dive/accommodations package for DEMA professionals only. Three nights of accommodations and two two-tank dive charters including tanks and weights for only $208.33 or stay five nights and dive four two-tank dives for only $344.35. Prices are per person and based on double occupancy. Amoray features individual equipment storage, beach, barbecue, grills and kayaks. www.amoray.com.

Captain Hook's Marina & Dive Center in Marathon features an Aquatic Learning Center offering free information collected from local and national experts to provide recreational diving and fishing guidance to Keys visitors. The Dive Center also features a saltwater fishpond with indigenous species. In keeping with the shop's educational philosophy, a free 4 p.m. daily fish feeding provides an introduction to the marine life of the Keys. www.captainhooks.com.

Dive Key West has available pre- and post-DEMA special familiarization trips. Between Oct. 25 and Nov. 12, Dive Key West is offering a 50 percent discount off any trip and rental gear for credentialed DEMA attendees. www.divekeywest.com.

Florida Keys Dive Center in Tavernier has made significant changes this year with the addition of a new 46-foot Newton dive boat and the purchase of Tavernier Dive Center, a technical diving center specialist. Florida Keys Dive Center now offers custom Nitrox, Tri Mix and re-breather fills and service. In addition, they are celebrating their 25th year in business with "Silver Anniversary" specials for both instruction and dive charters. www.floridakeysdivectr.com.

The History of Diving Museum in Islamorada is to soon unveil a "Parade of Nations," an exhibit of helmets from nations throughout the world with a light display and narrative by late co-founder, Dr. Joe Bauer. The museum features artifacts and ephemera covering 4,000 years of mankind's quest to explore under the sea. www.DivingMuseum.org.

Horizon Divers in Key Largo also boasts a new boat this year - a 30-foot Island Hopper. Pisces dive shop joined their operation in August, offering private dive trips for groups up to six. Horizon is now a full-service IANTD technical facility offering Tri Mix fills, doubles and stage bottle rentals, as well as IANTD & PADI technical instruction. The shop recently become a dealer for Zeagle, DUI and Salvo. www.horizondivers.com.

Quiescence Diving Services in Key Largo recently celebrated its 30th anniversary, and continues to focus on personalized service by limiting their three dive boats to six passengers each during excursions in the Florida Keys National Marine Sanctuary. www.keylargodiving.com.

Silent World Dive Center in Key Largo offers a full range of Halcyon dive gear for sale and rent, along with double tanks and technical diving courses. They train visitors with Global Underwater Explorers in accordance with the center's 'Do-It-Right' philosophy. www.silentworldkeylargo.com.

Other Key Largo-based dive operators expected to attend DEMA include Island Ventures (www.islandventures.com), Scuba-Do Diving Charters (www.scuba-do.com) and Subtropic Dive Center (www.subtropic.com) in Key West also is exhibiting.

The Sanctuary Friends of the Florida Keys (www.sanctuaryfriends.com) also is to attend with the latest information about the Florida Keys National Marine Sanctuary and the History of Diving Museum (www.divingmuseum.com) in Islamorada will be represented as well.

During DEMA, the destination is offering additional incentives to visit the Keys pavilion. A Drive and Dive contest features a one-week vacation package for two including lodging throughout the Keys, a complimentary rental car, rental dive tanks for two in each of the Keys' five regions, a full set of ScubaPro dive equipment to use and own, admission for two to the Florida Keys History of Diving Museum and a VIP tour for two of the Florida Keys Eco-Discovery Center.

The first 500 DEMA attendees who register at the Keys pavilion for the contest are to receive a collector's lapel pin featuring Key West artist David Harrison Wright's interpretation of what the former U.S. Air Force missile-tracking ship Gen. Hoyt S. Vandenberg should look like after the 524-foot vessel is scuttled off Key West. That sinking is planned for spring 2008.

Stephen Frink, one of the world's top underwater photographers, is scheduled to debut and sign a new 2008 Florida Keys pictorial calendar in the Keys pavilion at 1 p.m. Wednesday, Oct. 31, and Thursday, Nov. 1. Calendars are complimentary to DEMA delegates during the show.

One lucky attendee is to be awarded an archaeological treasure dive trip for two to the working Santa Margarita site during the 2008 salvage season with Blue Water Ventures (www.bluewaterventureskw.com) of Key West. The prize includes accommodations for three nights at the Doubletree Grand Key Resort (www.grandkeyresort.com) in Key West. Bluewater's officers and staff are to be on hand displaying artifacts and treasure found along the trail of the 1622 shipwreck. Each day, three signed books of Blue Water archaeologist Duncan Mathewson's "Treasure of the Atocha" are to be given away.

For more information about the Keys, visit www.fla-keys.com or call 1-800-ASK-KEYS.