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MARES: "Imitation is the best form of flattery"

By Scuba Diving Partner | Published On February 5, 2007
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MARES: "Imitation is the best form of flattery"


NORWALK, CT. (February 5, 2007)

Patented in Italy in 1997 and in the USA in 2001, MARES AIRTRIM system has long been considered to be the most intuitive and accurate system for buoyancy control on the market. Thousands of Divers around the world have been using Mares integrated buoyancy control system called 'AIRTRIM" and have found it to be the most intuitive, accurate and reliable system on the market because "it is always where you expect it to be".

6 years after MARES, the world's leading scuba diving brand, introduced the MARES AIRTRIM technology which a number of Scuba diving companies have already tried to copy with mechanical and/or hydraulic solutions, the Aqua Lung group has now picked up this innovative idea and is currently introducing the i3 BCD. MARES welcomes this initiative as it reinforces the innovation that Mares has brought to the market many years ago. However MARES feels obliged to comment and correct a number of misleading statements made in the Aqua Lung press releases in order to properly inform the dive community:

- The MARES AIRTRIM technology in use over 8 years of by thousands of satisfied divers has proven to be to be a unique, reliable and safe technology increasing comfort and fun in diving.

- MARES is using a unique pneumatically controlled and patented technology, forcing competitors who want to copy our design to use a system with mechanical wires or hydraulics.

- In particular mechanical systems controlled by simple strings assembled across the BCD and with a number of mechanical parts to push and pull them are by nature more exposed to potential defects than pneumatic systems are.

- Unlike the MARES AIRTRIM technology, other competitors have previously tried to use mechanical and hydraulic solutions but struggled with a number of technical problems and therefore never reached the acceptance and market penetration that the MARES AIRTRIM technology did.

- MARES is the only Scuba diving company to a complete line of AIRTRIM jackets, such as the Dragon AT, the VECTOR 1000 AT and the newly introduced and attractively priced ORIGIN SPORT AT (Coming June 2007). This allows the consumer to select the jacket of their choice combined with the most advanced buoyancy control system in the industry.

Join the innovation leader with time tested performance and reliability: MARES AIRTRIM, the original.

NORWALK, CT. (February 5, 2007)

Patented in Italy in 1997 and in the USA in 2001, MARES AIRTRIM system has long been considered to be the most intuitive and accurate system for buoyancy control on the market. Thousands of Divers around the world have been using Mares integrated buoyancy control system called 'AIRTRIM" and have found it to be the most intuitive, accurate and reliable system on the market because "it is always where you expect it to be".

6 years after MARES, the world's leading scuba diving brand, introduced the MARES AIRTRIM technology which a number of Scuba diving companies have already tried to copy with mechanical and/or hydraulic solutions, the Aqua Lung group has now picked up this innovative idea and is currently introducing the i3 BCD. MARES welcomes this initiative as it reinforces the innovation that Mares has brought to the market many years ago. However MARES feels obliged to comment and correct a number of misleading statements made in the Aqua Lung press releases in order to properly inform the dive community:

- The MARES AIRTRIM technology in use over 8 years of by thousands of satisfied divers has proven to be to be a unique, reliable and safe technology increasing comfort and fun in diving.

- MARES is using a unique pneumatically controlled and patented technology, forcing competitors who want to copy our design to use a system with mechanical wires or hydraulics.

- In particular mechanical systems controlled by simple strings assembled across the BCD and with a number of mechanical parts to push and pull them are by nature more exposed to potential defects than pneumatic systems are.

- Unlike the MARES AIRTRIM technology, other competitors have previously tried to use mechanical and hydraulic solutions but struggled with a number of technical problems and therefore never reached the acceptance and market penetration that the MARES AIRTRIM technology did.

- MARES is the only Scuba diving company to a complete line of AIRTRIM jackets, such as the Dragon AT, the VECTOR 1000 AT and the newly introduced and attractively priced ORIGIN SPORT AT (Coming June 2007). This allows the consumer to select the jacket of their choice combined with the most advanced buoyancy control system in the industry.

Join the innovation leader with time tested performance and reliability: MARES AIRTRIM, the original.