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Bare Launches New Baresports.com Website

By Scuba Diving Partner | Published On February 20, 2008
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Bare Launches New Baresports.com Website

BARE Sportswear Corp, a subsidiary of FitzWright Company Limited, has announced the launch of their newly redesigned website: www.baresports.com. The new site acts as a portal to dedicated micro-sites for Scuba Diving, Commercial/Survival, Watersports and Fishing.

A company representative says: "Our redesigned web presence acknowledges the critical role the internet plays in helping to shape consumer and customer perceptions about the BARE brand and our company overall. We want everyone to know that our Done Right mantra applies to everything we do, not just our legendary products, but also to such things as communications."

Another aspect of the new site is the visible connection with the parent company Amer Sports. On the new site users can see all of the Amer Sports brands and link to their individual sites. "We are very proud to be associated with other world-class brands as part of the Amer Sports family" says the company spokesperson.

Retailers, Sales Representatives and Distributors will also like the new "databank" which will house all of the necessary BARE materials and graphics. "This was a great collaborative project developed with our sister company, Suunto. It will be constantly updated and will provide a great and efficient resource to all of our partners." The databank area is password protected to restrict access from the general public. Login information is readily available through BARE's customer service team.

_About the Company:
FitzWright Company Ltd. is one of North America's largest manufacturer's of dive and survival suits under the BARE and FitzWright brand names. FitzWright also manufactures fishing waders, jackets and accessories under the BARE banner. As a wholly owned subsidiary of Amer Sports, FitzWright and the BARE brand are part of a world-leading family of sports brands that include: Suunto, Atomic, Salomon, Wilson and Precor.

For more information on BARE and the FitzWright Group of Companies visit www.baresports.com To learn more about Amer Sports, please visit www.amersports.com_.

BARE Sportswear Corp, a subsidiary of FitzWright Company Limited, has announced the launch of their newly redesigned website: www.baresports.com. The new site acts as a portal to dedicated micro-sites for Scuba Diving, Commercial/Survival, Watersports and Fishing.

A company representative says: "Our redesigned web presence acknowledges the critical role the internet plays in helping to shape consumer and customer perceptions about the BARE brand and our company overall. We want everyone to know that our Done Right mantra applies to everything we do, not just our legendary products, but also to such things as communications."

Another aspect of the new site is the visible connection with the parent company Amer Sports. On the new site users can see all of the Amer Sports brands and link to their individual sites. "We are very proud to be associated with other world-class brands as part of the Amer Sports family" says the company spokesperson.

Retailers, Sales Representatives and Distributors will also like the new "databank" which will house all of the necessary BARE materials and graphics. "This was a great collaborative project developed with our sister company, Suunto. It will be constantly updated and will provide a great and efficient resource to all of our partners." The databank area is password protected to restrict access from the general public. Login information is readily available through BARE's customer service team.

_About the Company:
FitzWright Company Ltd. is one of North America's largest manufacturer's of dive and survival suits under the BARE and FitzWright brand names. FitzWright also manufactures fishing waders, jackets and accessories under the BARE banner. As a wholly owned subsidiary of Amer Sports, FitzWright and the BARE brand are part of a world-leading family of sports brands that include: Suunto, Atomic, Salomon, Wilson and Precor.

For more information on BARE and the FitzWright Group of Companies visit www.baresports.com To learn more about Amer Sports, please visit www.amersports.com_.