Tampa, Florida (December 21, 2007) - NAUI has hit the ground running with our latest and most aggressive marketing project. The buzz started with the exclusive unveiling of the new Team Scuba NASCAR racecar during the Industry Trade Show in Orlando last year. The driver, Ray Black, Jr. was there to sign autographs, take pictures and answer questions. This young man, at age 16, has had a spectacular career to date and we are excited to see what he will accomplish in the NASCAR Camping World Series in 2008.

The oft-asked question...What does SCUBA diving have to do with NASCAR? It is our shared vision to introduce the sport of diving to an entirely new market of 75 million loyal fans. NAUI is one of the anchor sponsors of Team SCUBA. We are excited about this revolutionary approach to reaching potential divers. We are always looking for ways to increase revenue for our stores and look forward to the positive results this marketing campaign will produce.

NASCAR Demographics (the most desirable of all sports)

• #1 in Brand Loyalty
• #2 Rated Sport on T.V.
• 75 Million fans, 1 in 3 of the U.S. adult population
• 10-Month Season from February through November
• NASCAR is outpacing all other sports in growth of PAID attendance. Bigger than the Super Bowl, NBA Finals and World Series combined.
• NASCAR is the number one sport in terms of consumer product brand loyalty
• 72% of NASCAR fans buy sponsor products and services
• 40% switch to a product if it's a NASCAR sponsor
• 80% of NASCAR fans carry a major credit card Current NAUI Affiliated Dive Centers will enjoy the benefits of this promotion free in time for the coming season when they sign up. Including a promotional package to brand your NAUI Team Scuba store, listing in the NAUI Team Scuba Dive Center Referral Locator and on a variety of Team Scuba web-sites, a national print advertising campaign, access to exclusive web tools and marketing materials, license to use NAUI/Team Scuba/NASCAR logo, and never before exposure to a whole new market of potential divers!

As an enrolled NAUI Team Scuba Dive Center, you also have exclusive access to a menu of premium options. Put your dive center's name on the race car; display a life-sized cutout of driver and NAUI diver Ray Black, Jr. in your store for photo ops with your new customers. Play streaming video of the races in your dive center and on your web-site or host an exclusive event with the car and driver at your dive center, and more! Get all the details when you enroll as a Team Scuba Dive Center. Request your application today!

Dive stores around the country are crossing over to NAUI to join this exciting venture as an official NAUI Team Scuba Dive Center. This opportunity is available only to NAUI dive centers. Get involved as the season begins. For more information or to schedule your crossover to NAUI, contact Chad Barbay, U.S. National Territory Manager at cbarbay@naui.org or (407) 245-7810.