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Exciting New Company Premieres at DEMA

By Scuba Diving Partner | Published On November 4, 2007
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Exciting New Company Premieres at DEMA

Oceanic founder and CEO Bob Hollis took up scuba diving in the late 1950's when recreational diving was still in its infancy. His love for diving soon led to a keen interest in underwater photography, a hobby that required him to create his own specialized equipment. With a degree in mechanical engineering, it was natural for Hollis to start designing and manufacturing underwater scuba gear.

In 1972, Hollis founded American Underwater Products, doing business as Oceanic. The company started out with a dozen diving products, including the Anchor Shack's photo line. After four years, Hollis took a big leap forward when he acquired Farallon. That acquisition instantly gave Oceanic a full line of diving equipment with an innovative line of instrumentation products. Soon after, Oceanic went to work researching and developing radically new instruments. The product was an instant hit and propelled Oceanic to the forefront of dive- equipment suppliers.

In the early 1980's, Hollis helped introduce the concept of an electronic dive computer to the industry. The dive computer revolutionized diving safety and is considered a mandatory piece of equipment for all divers. Hollis considers his role in developing this technology his proudest professional accomplishment.

To build products that continue to revolutionize diving, Hollis and son Michael have created several sister companies under the American Underwater Products family, which include Oceanic, Aeris, Pelagic, ROMI and Hollis Industries. In 2007, he wanted to complete the product family by introducing a new brand.

Today, divers are demanding specialized product with higher technical features. Answering this request is Hollis Gear, dive products designed for serious divers.

Hollis brings innovation and engineering experience to the dive industry by designing the highest quality and most innovative scuba diving equipment available.

With this new brand, Hollis has designed products to accommodate the sport diver to the exploratory, technical diver. From breathing systems to buoyancy systems, and Heads up computer displays to HID lighting systems, Hollis uses the most cutting edge materials and proven technologies for any condition.

See the Hollis Gear line of equipment at DEMA 2007 booth 1019. Also, be sure to attend the following programs at DEMA:

PRISM 2
Get a closer look at the newest development in Rebreather technology: The Hollis PRISM 2 will be on display as Peter Readey, the inventor of this machine, will give you a complete understanding of how it works and what is new.

Date: FRIDAY 11/2
Time: 10:30 - 12:00
Location: Convention Center S220E

Product Presentation
Hollis Unveiled: The latest in technical scuba diving products including buoyancy systems, vehicles, lighting, regulators, rebreathers and much more.

Date: SATURDAY 11/3
Time: 12:00 - 1:00
Location: Convention Center S220E

To reserve your seats for the above seminars email: info@hollisgear.com or call 510-729-5110.

For more information about Hollis Gear or to learn how to be a dealer visit: www.hollisgear.com, email info@hollisgear.com or call 510-729-5110.

Oceanic founder and CEO Bob Hollis took up scuba diving in the late 1950's when recreational diving was still in its infancy. His love for diving soon led to a keen interest in underwater photography, a hobby that required him to create his own specialized equipment. With a degree in mechanical engineering, it was natural for Hollis to start designing and manufacturing underwater scuba gear.

In 1972, Hollis founded American Underwater Products, doing business as Oceanic. The company started out with a dozen diving products, including the Anchor Shack's photo line. After four years, Hollis took a big leap forward when he acquired Farallon. That acquisition instantly gave Oceanic a full line of diving equipment with an innovative line of instrumentation products. Soon after, Oceanic went to work researching and developing radically new instruments. The product was an instant hit and propelled Oceanic to the forefront of dive- equipment suppliers.

In the early 1980's, Hollis helped introduce the concept of an electronic dive computer to the industry. The dive computer revolutionized diving safety and is considered a mandatory piece of equipment for all divers. Hollis considers his role in developing this technology his proudest professional accomplishment.

To build products that continue to revolutionize diving, Hollis and son Michael have created several sister companies under the American Underwater Products family, which include Oceanic, Aeris, Pelagic, ROMI and Hollis Industries. In 2007, he wanted to complete the product family by introducing a new brand.

Today, divers are demanding specialized product with higher technical features. Answering this request is Hollis Gear, dive products designed for serious divers.

Hollis brings innovation and engineering experience to the dive industry by designing the highest quality and most innovative scuba diving equipment available.

With this new brand, Hollis has designed products to accommodate the sport diver to the exploratory, technical diver. From breathing systems to buoyancy systems, and Heads up computer displays to HID lighting systems, Hollis uses the most cutting edge materials and proven technologies for any condition.

See the Hollis Gear line of equipment at DEMA 2007 booth 1019. Also, be sure to attend the following programs at DEMA:

PRISM 2
Get a closer look at the newest development in Rebreather technology: The Hollis PRISM 2 will be on display as Peter Readey, the inventor of this machine, will give you a complete understanding of how it works and what is new.

Date: FRIDAY 11/2
Time: 10:30 - 12:00
Location: Convention Center S220E

Product Presentation
Hollis Unveiled: The latest in technical scuba diving products including buoyancy systems, vehicles, lighting, regulators, rebreathers and much more.

Date: SATURDAY 11/3
Time: 12:00 - 1:00
Location: Convention Center S220E

To reserve your seats for the above seminars email: info@hollisgear.com or call 510-729-5110.

For more information about Hollis Gear or to learn how to be a dealer visit: www.hollisgear.com, email info@hollisgear.com or call 510-729-5110.